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SFAM2025-07-01 08:00:052025-07-01 07:50:58Packaging for nutraceuticals: active stability and stronger brand identityPharma industry
1 July 2025
Packaging for nutraceuticals: active stability and stronger brand identity
Packaging is a key factor in the production of dietary supplements. It plays a vital role in preserving active ingredients, ensuring product safety, and shaping how the finished product is perceived. For nutraceutical packaging companies, offering a custom nutraceutical packaging approach is essential.
This strategy not only meets technical and regulatory requirements but also helps their clients, supplement brands, stand out in a highly competitive market.
Packaging is a key factor in the production of dietary supplements. It plays a vital role in preserving active ingredients, ensuring product safety, and shaping how the finished product is perceived. For nutraceutical packaging companies, offering a custom nutraceutical packaging approach is essential.
This strategy not only meets technical and regulatory requirements but also helps their clients, supplement brands, stand out in a highly competitive market.
In this article, we explore the benefits of personalized nutraceutical packaging and share best practices for creating effective, compliant, and distinctive packaging solutions.
1. Why is custom packaging essential in the nutraceutical sector?
a. Protecting sensitive formulations
Dietary supplements can contain fragile active ingredients, such as vitamins, polyphenols, or probiotics. These substances are particularly sensitive to oxidation, light, and humidity. Choosing packaging that matches the formulation of these ingredients helps preserve their stability throughout the product’s shelf life.
b. Combining practicality and compliance
Nutraceutical packaging must also meet strict criteria for safety, usability, and traceability. It should ensure easy product identification, support correct dosage adherence, offer portability, and include all mandatory regulatory information.
c. Standing out in a competitive market where every detail matters
Nutraceutical packaging companies know it well: custom packaging is a key differentiating factor. It allows brands to clearly express their positioning within their market segment (premium, natural, technical, etc.) and to stand out visually on store shelves or e-commerce platforms.
Explore how our double-tip drinkable ampoules can elevate your projects: request our brochure today!
2. Materials and formats that preserve active ingredient stability
a. Glass: the pharmaceutical gold standard
Borosilicate glass (Type I) and soda-lime glass (Type III) are well known for their chemical inertness. By not reacting with active substances, they maintain the integrity of the formulation throughout the product’s shelf life and provide effective protection against oxygen, UV rays, and humidity.
Used in the production of SFAM ampoules, FIOLAX® and ILLAX® glass types offer optimal stability even for the most sensitive formulations.
b. Double-tipped ampoule: a proven technical format
The double-tipped ampoule format allows for automated vacuum filling without introducing air, an advantage that helps preserve the product’s microbiological and chemical integrity.
Our exclusive, patented DRB (Double Ring Break) system offers unmatched safety and user convenience by reducing the risk of glass shards during opening. With our double-tipped glass ampoule, we deliver custom nutraceutical packaging that combines maximum protection with ease of use.
c. Other customizable formats
Beyond double-tipped ampoules, other types of nutraceutical packaging can also be customized, such as vials, tubes, or squeezable ampoules. These options allow brands to tailor their packaging to various uses, including single doses, supplement programs, or on-the-go formats. Choosing the right format is a strategic decision that supports the brand’s product positioning.
Discover our full article on the role of double-tipped ampoules in pharmaceutical and nutraceutical packaging.
3. Packaging: a strategic lever for brand identity
a. Showcasing brand commitments
The design of a dietary supplement’s packaging is far from incidental. It often reflects the brand’s identity and values, whether it’s a focus on natural ingredients, innovation, transparency, or environmental commitment..
Customizing packaging through elements such as colour, screen printing, and of course, the brand logo helps create a strong visual and identity-based connection with the consumer.
b. Conveying a premium and reassuring brand positioning
Premium packaging is often seen as a mark of trust. Attention to material selection, finishes, and even the opening mechanism all contribute to the overall perception of product quality and the brand’s expertise.
c. Enhancing the customer experience
Not all dietary supplement packaging is created equal. Consumers prioritise ease of use above all. That’s why features like the opening mechanism, format, and precise dosage delivery are key assets of effective packaging, ensuring daily convenience and comfort. These qualities also help build long-term brand loyalty.
To learn everything about primary pharmaceutical packaging, read our full article.
Opt for our double-tip drinkable ampoules: request our brochure here!
4. Inspiring examples and best practices from the industry
a. Pharmaceutical brands: stability comes first
Pharmaceutical laboratories often rely on double-tipped ampoules for packaging liquid formulations. This format is especially valued for oral medications and over-the-counter products.
b. Premium nutraceutical brands: design and differentiation
Customization offers an opportunity to stand out. Some dietary supplement brands invest in personalized packaging to create a strong visual identity and be recognized for their perceived quality. This approach is especially common among nutraceutical brands that have chosen a premium positioning.
c. Contract manufacturers and producers: prioritizing industrial efficiency
Contract manufacturers in the nutraceutical industry generally favour standard dietary supplement packaging formats. Among the preferred materials is glass, which offers excellent compatibility with active ingredients, while also benefiting from fast and reliable manufacturing and filling processes, particularly suited for large production runs.
Today, nutraceutical product packaging goes far beyond its basic protective function. With a custom design, it becomes a true performance driver and a powerful tool for enhancing brand value in the eyes of consumers.
For nutraceutical packaging companies, offering personalized packaging solutions that address both technical and marketing challenges is now a strategic imperative.
Opt for our double-tip crushable ampoules and elevate your projects. Check out our brochure or request a quote here!
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